Watch this space…

This is some signage along one of the major city retail strips we did for a client a few weeks ago. It's a retail space which is changing from a restaurant to a couple of clothing stores, supposedly some higher-end clothing stores, and the property owner, our client, wanted to create some buzz in advance of the change over, something to catch people's eye. The client gave us a pretty good brief, so the underlying concept has to be credited to them. The design was done by our junior designer. And I played art director, which is an interesting new role I've taken on in the last few months. All in all, a good team effort and a result we're kinda proud of. Yeah, maybe it doesn't look like much, but you'd be amazed at how much work goes into making these kinds of things look simple!